Great piece! I use AI for research all the time and this is a great reminder and validation of having human vetting throughout the process. I also agree that deep research tools still save time and often just getting research directionally started with them is worth putting up with the ‘glue in your pizza sauce’ recommendations.
"They hallucinate at a higher rate than Adam Neumann at Burning Man"
Wow terrifying! I use gpt - I always ask for sources in my prompts / that seems to help a bit but the hallucination is still crazy!
Great post Joe! I also enjoy using AI as a research assistant. Love the advice on using them to poke holes and strengthen strategies.
Thanks Swabreen!
Good information on AI’s alarming hallucination rate!
Great piece! I use AI for research all the time and this is a great reminder and validation of having human vetting throughout the process. I also agree that deep research tools still save time and often just getting research directionally started with them is worth putting up with the ‘glue in your pizza sauce’ recommendations.
Thanks M.J.! Which Deep Research tools are you using — ChatGPT or Gemini? What are you using them for?