The Storytelling Edge
The best damn business storytelling newsletter. By Joe Lazer, best-selling author of The Storytelling Edge and CMO at Pepper. My new book, Super Skill: Why Storytelling Is the Superpower of the AI Age, is available for pre-order!
“No one knows the art and science of business storytelling like Joe Lazer. ”...”
Shane Snow, The Snow Report
“Read it however you will - Substack, email newsletter, social follows - just read it. Joe's content is smart and he's generous with his big brain. This is how we thoughtful content producers will set ourselves apart from AI slop and wannabes who spew well-laid out bullshit and call it authority.”...”
Rachelle Kuramoto, Rachelle Kuramoto
“Joe Lazer makes the case I keep trying to make from the storytelling side of the table — that the skills AI can't replicate are the ones we've spent twenty years dismissing as soft. If Control the Loop is about bringing direction and judgment to your AI process, The Storytelling Edge is about why the story you tell with that output is what actually moves people. Read both. Then buy the book.”...”
Steve Tornello, Control the Loop