Whatever one's politics, the lesson here is so on the money for anyone marketing a brand right now. You see the same trend on both sides of the aisle. Authenticity (or perceived authenticity) and meeting people on their turf with good content FAR outstrips old school ad spend tactics
Great article explaining how influencers garner free attention.
And that sad Cuomo look is priceless!
Whatever one's politics, the lesson here is so on the money for anyone marketing a brand right now. You see the same trend on both sides of the aisle. Authenticity (or perceived authenticity) and meeting people on their turf with good content FAR outstrips old school ad spend tactics
1000%. And as a Dem, frustrating to see the party unable to recognize this (while the GOP clearly gets it)
You’re still keeping up the bit that Sam Apple is a real person and not some internet alias you created 15 years ago?
Commitment to the bit is one of my core values
The typical ad s and same old methods don’t work these days.
Being influencer or finding right people who can influence is the new marketing game that every brand needs to play now.
Politicians , founders, writers - everyone is doing this. Influence directly using media.