6 Comments
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Angela Hollowell's avatar

I love seeing how the story circle applies to customer stories/journeys. These 8 steps definitely feel less daunting and will be helpful as I'm writing more narrative series. Thanks!

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Joe Lazer (FKA Lazauskas)'s avatar

I'm so glad! Let me know how it goes — what works, what doesn't, etc.

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Sue Tobias's avatar

"Getting shit done inside most companies is messy" - that's the message we never hear in our corporate team-building meetings. The corporate manager tells us an "easy" story of how they want us to be successful (and make money), but they don't acknowledge the mistakes and the messiness and the chaos along the way. This just makes the employees leave the meeting demoralized and resistant to any changes that Management is implementing.

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Shane Snow's avatar

This is brilliant. I've loved Harmon's story circle for a long time, ever since I think WIRED did a piece on it during the Community era. But I've not seen it broken down and applied in so many ways like you have here, esp. in a business context. Bravo! Will use this myself.

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Jess Black's avatar

Love how you made this applicable across so many different types of storytelling!

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Jordan Teicher's avatar

Distilling each step to one word is beautiful

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