I just stumbled across this and I am madly sending excerpts via Slack to my team. Could not resonate more. I'm genuinely curious: how do you think the "internal influencers" thing could work - or does work - with B2C brands?
Sorry Irene I just saw this comment! I do think that internal influencers work for B2C, but they tend to operate more like creators/faces of the brand on social channels. Rachel Karten has a great report on how they're starting to get compensated differently as a result https://www.milkkarten.net/p/brand-social-trend-report-q1-2025
Bravo! This is one of the most honest, accurate, and flat-out "on" posts I've seen in a very long time!
Thanks Brad! Very kind of you to comment that!
Loving your substack. Finally reading something sensible on AI usage. Thanks much!
Thanks for the kind words Smita! Made my day.
I just stumbled across this and I am madly sending excerpts via Slack to my team. Could not resonate more. I'm genuinely curious: how do you think the "internal influencers" thing could work - or does work - with B2C brands?
Sorry Irene I just saw this comment! I do think that internal influencers work for B2C, but they tend to operate more like creators/faces of the brand on social channels. Rachel Karten has a great report on how they're starting to get compensated differently as a result https://www.milkkarten.net/p/brand-social-trend-report-q1-2025
So many great insights here!
Thanks Swabreen!
Such a fantastic modern update. Thank you!
Good insight 😌 Can i translate part of this article into Spanish with links to you and a description of your newsletter?
Yeah as long as you quote / credit me and link back, go for it!
Of course.
Here is the translation, Joe:
https://humanidades.substack.com/p/nuevas-reglas-del-marketing-de-contenidos
love this
Passionate post!
"You’re self-sabotaging by putting your best content behind a form." Preach!
All the Theos better watch out
Theos on notice