6 Comments
User's avatar
Tom Pendergast's avatar

Spot on on the Mid thing. It reminds me of the thesis in this piece: https://culture.ghost.io/genai-is-our-polyester/, which I bet you’ll enjoy.

Expand full comment
Sue Tobias's avatar

Good post- In my profession, we're seeing more AI generated medical records that have boring lists of similar differential diagnoses - repetitive and mediocre work, but no one seems to care!

Expand full comment
Nigel Bowen's avatar

As an ex-print media journo who has largely paid the bills with content marketing work in recent times, I found this an insightful and encouraging article. Good work!

Expand full comment
Brad's avatar

Lazer beams:

‘generative AI makes CMOs' eyes glisten more brightly than an open bar at Cannes.’

‘AI systems are sabotaged by a training process that makes it sound like an insufferable junior McKinsey analyst from Connecticut named Brett.’

‘most formulaic content (landing pages, nurture emails, that press release announcing your fifth pasty, middle-aged CRO in the last three years) mid is often fine.’

Expand full comment
Jordan Teicher's avatar

Spot on, shout this from the mountaintops of Connecticut until Brett hears!

Expand full comment
Shane Snow's avatar

"AI makes CMOs' eyes glisten more brightly than an open bar at Cannes" made me spit take

Excellent post as usual!

Expand full comment