I use a very similar system as a fiction editor turned copywriter/editor and love it. The more we learn fictional story structure, the stronger our copywriting/marketing storytelling will be. Yay to reading more fiction!
I will say 'I once split my head open while playing ultimate frisbee on mushrooms there, so suffice it to say that Campbell and I have a pretty special connection' was the BEST take from this piece!!
Totally resonate with "Our brains love a plan: it satisfies the Type-A freak inside all of us".
My clients love when I present a (simple) plan!
Love this! Wish everyone who sold to me used this strategy!
I'm going to see if I can work this into science stories, which are kinda sorta salesy, but also, in very important ways, not.
Let me know how it goes!
I use a very similar system as a fiction editor turned copywriter/editor and love it. The more we learn fictional story structure, the stronger our copywriting/marketing storytelling will be. Yay to reading more fiction!
I will say 'I once split my head open while playing ultimate frisbee on mushrooms there, so suffice it to say that Campbell and I have a pretty special connection' was the BEST take from this piece!!
He visited me as a spirit in the emergency room! We’re tight.
I'm trying this on my next pitch!