What is this and why should I subscribe to it?

Hey, I’m Joe Lazer! I’m a journalist turned CMO and the co-author of The Storytelling Edge, a best-selling book about the art and science of storytelling. I’ve also won some awards, but it seems a little bit gauche to mention that here.

This is a newsletter for marketers, creatives, and founders who want to stand out and build a following in the AI Age.

My promise to you as a subscriber is this — every post will leave you feeling more confident in your ability to future-proof your career and do your best work in a world filled with AI slop. Thanks for being here and giving me a shot.