The Storytelling Edge

The Storytelling Edge

New Subscriber-Only Workshop: The Neuroscience of Great Stories

Master 4 simple elements of storytelling that will make your audience's brains light up at my first virtual workshop for TSE subscribers.

Joe Lazer (FKA Lazauskas)'s avatar
Joe Lazer (FKA Lazauskas)
Aug 03, 2026
∙ Paid

Happy Monday Storytellers!

As promised, I’m launching my first workshop for our fast-growing community of paid Storytelling Edge subscribers on Thursday, August 13.

Over the past decade, I’ve been obsessed with the emerging science of storytelling—meeting with neuroscientists around the world and even commissioning large-scale research projects of my own. Along the way, I’ve discovered four elements of storytelling that persuade, build trust, and literally make your audience’s brains light up.

In this workshop, I want to share those lessons with you and show you how to use them to stand out amidst the sea of AI Slop.

Like with our mastermind groups, I’m keeping slots limited to leave time for 1-1 instruction.

Sign up for the workshop here:

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