We did it.
After running a company together, writing a book and a TV show together, and forcing our toddlers to be best friends by trapping them together on vacation every summer, Shane Snow and I have started a podcast.
For years, we’ve been fascinated in our work by people who do things differently—who break best practices, pursue unconventional ideas, and don’t play by the rules. It’s the common theme in the five books we’ve written between the two of us, and the topic that dominates our late-night talks over that last bottle of cava that was probably a mistake.
In The Art of the Zag, Shane and I will explore how to win by zagging when everyone else is zigging—in business and in life. You’ll learn breakthrough strategies for building trust, telling better stories, and winning the AI Age from the world’s most innovative founders, authors, and icons.
Watch the trailer above, which I am honestly primarily publishing because we need a “first episode” up to get this thing approved on all the major podcast platforms via Substack. And stay tuned for our first episode with Substack co-founder Hamish McKenzie next week!
Have an idea for a guest? Email guest@joelazer.com.
